Spending more this Christmas With Christmas less than two months away, the latest consumer confidence figures from GfK show Brits are upping their spend on big-ticket items. In October, the major purchase index rose two points to a score of three – marking the third month of rises. However, marketers should stray away from looking…
Will marketers find the best strategy for voice in 2018? If there is one piece of technology that has captured marketers’ imagination this year it is voice recognition. Amid the rising popularity of voice-controlled devices, including Amazon’s Alexa and Google Home, brands have jumped on the voice bandwagon. These are all valid ways of thinking about…
Digital Marketing: 4 Ways You Can Stay Relevant Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless mobiles to the ‘huge TV’ trend, radio and billboard commercials and the internet, to social media platforms. Businesses and brands have always…