Future Payments

The Future of Connected Payments

The Future of Connected Payments Over the past 12 months we have seen a dramatic increase of awareness and interest in ‘connected payments’ – payment systems that can be seamlessly incorporated into everyday items such as clothing and jewellery. It’s a hugely exciting time because, as consumer interest grows, so too does the opportunity for…

Audience First marketing

Audience First Marketing

Audience First Marketing Audience first is not really a new thing at all, and neither does it change the way we should be communicating with users. After all, the name of the game has always been to target the right audience with the right message to cut wastage. So isn’t everyone doing it already? What…