Post GDPR isn’t the end of the world A smaller database isn’t a bad thing Don’t worry if your marketing lists have shrunk, this was inevitable as people exercised their rights for greater privacy. Besides, the move from quantity to quality data will help you to ensure your emails are always well targeted and received.…
Latest Marketing Books: Are they any good? Great at work By Morten T. Hansen Why do some people perform better than others? It’s a question often asked, and after doing a five-year study of more than 5,000 managers, one Morten Hansen believes he can answer. Framed within seven ‘work smarter practices’, he highlights stories from some of the individuals he spoke to in…
How will Facebook algorithm changes affect you? Start Using Your Business for Good Back in January, Mark Zuckerberg announced that there would once again be changes made to the Facebook algorithm determining what users see on their news feed. In order to promote user wellbeing, the algorithm will prioritise posts from friends and family, and…