Ecommerce trends

10 eCommerce Trends Brands Should Know

10 eCommerce Trends Brands Should Know Alongside new technologies come new eCommerce trends. These trends cover the way in which the eCommerce ecosystem is evolving, as well as the way in which it is impacting the real world experience consumers have when they visit a retailer in-store. Before going into detail on each, here are…

Small Agencies

Why Big Clients Are Turning To Small Agencies

  Why Big Clients Are Turning To Small Agencies In recent years, there has been a global change in the way clients interact with advertising agencies. Rather than focusing solely on huge agencies, large enterprises are starting to see the value in small agencies. Clients want to know who they’re working with personally, and build…

Brand Identity

Brand Identity: Not Just a Logo

Brand Identity: Not Just a Logo Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help…

Voice Search

SEO Strategy: Voice Search vs. Text Search

SEO Strategy: Voice Search vs. Text Search Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice…

GDPR

Post GDPR isn’t the end of the world

Post GDPR isn’t the end of the world A smaller database isn’t a bad thing Don’t worry if your marketing lists have shrunk, this was inevitable as people exercised their rights for greater privacy. Besides, the move from quantity to quality data will help you to ensure your emails are always well targeted and received.…

Marketing

Latest Marketing Books: Are they any good?

Latest Marketing Books: Are they any good? Great at work By Morten T. Hansen Why do some people perform better than others? It’s a question often asked, and after doing a five-year study of more than 5,000 managers, one Morten Hansen believes he can answer. Framed within seven ‘work smarter practices’, he highlights stories from some of the individuals he spoke to in…

Weekly Stats

The marketing stats from this week

The marketing stats from this week One third of UK consumers believe AR would help them to narrow down choices when shopping Mindshare’s ‘Layered’ report has uncovered some interesting opinion about augmented reality. In a survey of over 1,000 UK smartphone owners, one third (or 33%) of respondents said they believe AR would help them…

VW advertising

Flaunt Your Flaws

Flaunt Your Flaws So, what does this have to do with advertising? Well, many brands have detractors who are all too willing to point out a brand’s flaws. For example, some people think Listerine tastes awful, others that the Volkswagen Beetle looks bizarre. The input model would suggest countering those criticisms with claims to the…

Marketing Plans fail

The reason why marketing plans fail

The reason why marketing plans fail It’s easy to get the impression that creating a marketing plan is as easy as pouring a cup of coffee. Templates, blueprints, and other tools promise clarity and simplicity. But plans can sail off the rails in a hurry when the process doesn’t begin with the right task. Of…