Rebrand

Our favourite rebrands of the past year

Our favourite rebrands of the past year As we’ve discussed in a previous post, “your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market, build trust and loyalty.” Sooner or later,…

Branding

Re-branding. Why, when and how?

Re-branding. Why, when and how? We’ve said it before and we’re saying it again, “your brand is not just your logo!” Your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market,…

Brand Identity

Brand Identity: Not Just a Logo

Brand Identity: Not Just a Logo Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help…

Branding Agency Liverpool

Level’s 7 top tips for branding

Level’s 7 top tips for branding When starting a company, the right branding can make or break your business. Here are our top tips to ensure your brand is successful. 1. Research Without market research, building your brand is pointless. Do your research and learn about customer behaviour in your sector.   2. Make it…

Website design Cheshire

Broadening the horizons of this finance broker

Broadening the horizons of this finance broker Broadscope came to us looking for a marketing agency to help them broaden their horizons, so that’s just what we did.   Client background Broadscope offer business finance solutions. They are a whole of market brokerage with access to an array of high street and specialist funders.   How…

Branding Agency Liverpool

Can you add too much character to your brand?

Can you add too much character to your brand? Most people like Alexandr. And why wouldn’t you? He’s a cute character and witty with it? But Did he personally recommend your car insurance? Of course not but you can’t argue that the phenomenon that started as a website typo has now become a great example…