Navigating a Recession: Optimising Your Marketing Budget for Long-Term Growth In times of economic uncertainty, businesses often face the challenge of making strategic decisions regarding their marketing budgets. The prevailing belief is that reducing marketing expenditures during a recession is a prudent move to cut costs. However, history and data have shown that businesses can…
How educational institutions can use a marketing funnel Universities are under more pressure than ever to attract prospective students, with many considering other options; for example, government-backed apprenticeship schemes are often seen as a cheaper, quicker route into the job market. Whereas once the challenge was just to justify why students should come to your…
Digital Strategy: Earned, Owned & Paid Media When developing a digital marketing strategy, you may have come across the buzzwords ‘earned media’, ‘owned media’ and ‘paid media’. Whilst the three have their own distinct definitions, it is important for a digital strategy to incorporate each to form a singular, cohesive marketing mix. Owned Media…
Why Big Clients Are Turning To Small Agencies In recent years, there has been a global change in the way clients interact with advertising agencies. Rather than focusing solely on huge agencies, large enterprises are starting to see the value in small agencies. Clients want to know who they’re working with personally, and build…
Educational Marketing for Gen Z University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to…
SEO Strategy: Voice Search vs. Text Search Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice…
5 Marketing mistakes that companies make Neglecting to have a website If you don’t have a website, you may lose a potential client to a competitor who does. On top of that, a website can be a direct line of communication between you and a potential customer. And websites are no longer complicated or expensive…
Digital Marketing: 4 Ways You Can Stay Relevant Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless mobiles to the ‘huge TV’ trend, radio and billboard commercials and the internet, to social media platforms. Businesses and brands have always…
5 marketing stats investigated 75% of UK consumers have never spoken to a chatbox Unreliable? Slow? Whatever it is, the general public does not seem partial to a chatbox especially not to seek information. The problem with this stat, in my opinion, is the common complaint about an automated phone call, surely these chatboxes are…
Seven Important Features To Look For In Marketing Software To effectively and efficiently manage your business’s growth, it is imperative to have a marketing software platform that has at least these seven marketing software features. When selecting marketing software for your business, consider these seven features for maximum optimisation and scalability: 1. Marketing Analytics: This is…