Digital Strategy - Earned, Owned & Paid Media

Digital Strategy: Earned, Owned & Paid Media

Digital Strategy: Earned, Owned & Paid Media When developing a digital marketing strategy, you may have come across the buzzwords ‘earned media’, ‘owned media’ and ‘paid media’. Whilst the three have their own distinct definitions, it is important for a digital strategy to incorporate each to form a singular, cohesive marketing mix.   Owned Media…

Small Agencies

Why Big Clients Are Turning To Small Agencies

  Why Big Clients Are Turning To Small Agencies In recent years, there has been a global change in the way clients interact with advertising agencies. Rather than focusing solely on huge agencies, large enterprises are starting to see the value in small agencies. Clients want to know who they’re working with personally, and build…

Educational Marketing for Gen Z

Educational Marketing for Gen Z

Educational Marketing for Gen Z University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to…

Voice Search

SEO Strategy: Voice Search vs. Text Search

SEO Strategy: Voice Search vs. Text Search Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice…

How property marketing is evolving

How property marketing is evolving

How property marketing is evolving Traditionally, marketing for new property builds entails producing some shiny brochures and a logo, however as the market becomes more competitive, developers are starting to understand the need for a deeper strategy. Rachael Steven, writing for Creative Review, states: “Property hasn’t traditionally been a sector known for its creative approach…

Marketing

Latest Marketing Books: Are they any good?

Latest Marketing Books: Are they any good? Great at work By Morten T. Hansen Why do some people perform better than others? It’s a question often asked, and after doing a five-year study of more than 5,000 managers, one Morten Hansen believes he can answer. Framed within seven ‘work smarter practices’, he highlights stories from some of the individuals he spoke to in…

Weekly Stats

The marketing stats from this week

The marketing stats from this week One third of UK consumers believe AR would help them to narrow down choices when shopping Mindshare’s ‘Layered’ report has uncovered some interesting opinion about augmented reality. In a survey of over 1,000 UK smartphone owners, one third (or 33%) of respondents said they believe AR would help them…

Marketing Plans fail

The reason why marketing plans fail

The reason why marketing plans fail It’s easy to get the impression that creating a marketing plan is as easy as pouring a cup of coffee. Templates, blueprints, and other tools promise clarity and simplicity. But plans can sail off the rails in a hurry when the process doesn’t begin with the right task. Of…

Audience First marketing

Audience First Marketing

Audience First Marketing Audience first is not really a new thing at all, and neither does it change the way we should be communicating with users. After all, the name of the game has always been to target the right audience with the right message to cut wastage. So isn’t everyone doing it already? What…