Brick Heck is the reason I have a font problem. And maybe you do too. There are three TV shows I love with my whole heart. Modern Family. My Family. And The Middle. If you notice very carefully, and definitely not because it’s quite obvious, all three are family sitcoms. And yes, I know…
I don’t know anything about cars. Somehow that’s become my problem. In no way, shape, or form am I a car person. Ok ok, I still stand by what I said. I’m not a car person, I’m a fake. A fraud. Don’t look at me that way please. I’m not completely useless, I know…
I’ve been studying social media for years. I still don’t have a clue. If you’re reading this, you either started as a social media manager hoping you’d find some actual help, or you’ve somehow accidentally stumbled here looking for social media tips for small businesses that aren’t completely obvious. Either way, hello. I also…
Navigating a Recession: Optimising Your Marketing Budget for Long-Term Growth In times of economic uncertainty, businesses often face the challenge of making strategic decisions regarding their marketing budgets. The prevailing belief is that reducing marketing expenditures during a recession is a prudent move to cut costs. However, history and data have shown that businesses can…
How educational institutions can use a marketing funnel Universities are under more pressure than ever to attract prospective students, with many considering other options; for example, government-backed apprenticeship schemes are often seen as a cheaper, quicker route into the job market. Whereas once the challenge was just to justify why students should come to your…
Digital Strategy: Earned, Owned & Paid Media When developing a digital marketing strategy, you may have come across the buzzwords ‘earned media’, ‘owned media’ and ‘paid media’. Whilst the three have their own distinct definitions, it is important for a digital strategy to incorporate each to form a singular, cohesive marketing mix. Owned Media…
Why Big Clients Are Turning To Small Agencies In recent years, there has been a global change in the way clients interact with advertising agencies. Rather than focusing solely on huge agencies, large enterprises are starting to see the value in small agencies. Clients want to know who they’re working with personally, and build…
Educational Marketing for Gen Z University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to…
SEO Strategy: Voice Search vs. Text Search Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice…
5 Marketing mistakes that companies make Neglecting to have a website If you don’t have a website, you may lose a potential client to a competitor who does. On top of that, a website can be a direct line of communication between you and a potential customer. And websites are no longer complicated or expensive…