Marketing Plans fail

The reason why marketing plans fail

The reason why marketing plans fail It’s easy to get the impression that creating a marketing plan is as easy as pouring a cup of coffee. Templates, blueprints, and other tools promise clarity and simplicity. But plans can sail off the rails in a hurry when the process doesn’t begin with the right task. Of…

Details
Future Payments

The Future of Connected Payments

The Future of Connected Payments Over the past 12 months we have seen a dramatic increase of awareness and interest in ‘connected payments’ – payment systems that can be seamlessly incorporated into everyday items such as clothing and jewellery. It’s a hugely exciting time because, as consumer interest grows, so too does the opportunity for…

Details
Audience First marketing

Audience First Marketing

Audience First Marketing Audience first is not really a new thing at all, and neither does it change the way we should be communicating with users. After all, the name of the game has always been to target the right audience with the right message to cut wastage. So isn’t everyone doing it already? What…

Details
Six Nations Ads

6 Nation Mobile Advertising

6 Nations mobile advertising Half of rugby fans share content through their mobile and we’ve seen a big increase in interest and brand bookings for this year’s tournament via mobile. Eighty-three per cent of fans in the stadium use their smartphone prior to kick-off while nearly half of 18- to 34-year-olds do so during the…

Details
Change marketing

Should the marketing model change?

Should the marketing model change? ‘Change is a constant’, a mantra that is constantly bandied around the marketing industry. When marketing leaders discuss organisational change they offer exciting and insightful suggestions to shake up inertia and unlock potential within businesses. However, while the descriptors “agile”, “nimble” and “dynamic” are often discussed in terms of cultural…

Details
Influencer Marketing

Influencer marketing

Influencer marketing With the rise of ad blockers and a decline in traditional media consumption, influencer marketing isn’t going anywhere anytime soon. Influencer marketing was the “buzz” word of 2017 as marketers took note of the power yielded by influencers to advocate on their behalf. Influencer marketing is a form of marketing in which focus…

Details
Christmas Marketing

Spending more this Christmas

Spending more this Christmas With Christmas less than two months away, the latest consumer confidence figures from GfK show Brits are upping their spend on big-ticket items. In October, the major purchase index rose two points to a score of three – marking the third month of rises. However, marketers should stray away from looking…

Details