6 Ways to Think Outside the Box When Marketing Your Small Business Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective. 1. Get personal. Customers…
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Are you a small business? Here’s some brilliant low budget marketing ideas Whether you’re a small business or well established, there are some brilliant low budget marketing methods which give great results. Always carry your business cards. You never know when you will meet a prospective customer or client! Claim your online listings. This is…
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Level’s 7 top tips for branding When starting a company, the right branding can make or break your business. Here are our top tips to ensure your brand is successful. 1. Research Without market research, building your brand is pointless. Do your research and learn about customer behaviour in your sector. 2. Make it…
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6 kinds of visual content that could help you boost your brand If there is one thing you should be incorporating into your digital marketing strategy, it should be digital content. Probably due to the world domination of social media, visual content is becoming more popular, and more effective, than ever before. Because of this, you…
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How New Baby Syndrome can impact your business When you have a baby, as doting parents, it is absolutely impossible to find fault with your new arrival. It is the proudest, most beautiful achievement and you will never EVER hear a bad word said about your little one. They may cry all the time, keep…
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Why DIY e-marketing can be a bad idea DIY is a great way of cutting costs, even when it comes to marketing, but only if you know what you’re doing. E-marketing is a great way of keeping in touch with customers, promoting your business and offers, generating new business and a whole host of other…
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Coke & Nutella show the power of personal engagement Personal engagement is fast becoming a great way to keep consumers interested in your brand. Perhaps most common online, digital giants like Amazon and Netflix have used personalisation to attract customers for a while. By recommending programmes and products for the customer, they instantly create a relationship between company…
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The importance of images in marketing They say a picture tells a thousand words, so is this the case in marketing as well?. There is no denying that images are a big deal in today’s world. The rise in social media, particularly sites like Instagram and Pinterest, has meant that our first thought when doing…
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How we helped make a small business dream a sweet reality From September 6th-8th the Speciality and Fine Foods Fair takes place in London. On stand 4868 you’ll find the team behind exciting new cake brand Bussle & Bliss. At the beginning of this year, Bussle & Bliss didn’t exist. They were experts in the…
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How changing a typeface can completely transform your brand This week, Google revealed a brand new logo, complete with a new typeface. The change in font for the Google logo has caused a lot of discussion with the marketing and advertising world. People are wondering what this subtle change may be trying to convey to…
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