Online marketing and the Olympics, turns out, it’s complicated The Olympic games is an international sports competition watched by billions of people around the world and so, you’d assume, a huge marketing tool for major companies. Well, that’s not actually the case because, well, it’s not allowed. In fact, your company could get into trouble…
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Can you add too much character to your brand? Most people like Alexandr. And why wouldn’t you? He’s a cute character and witty with it? But Did he personally recommend your car insurance? Of course not but you can’t argue that the phenomenon that started as a website typo has now become a great example…
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These common e-marketing mistakes could be harming your campaign E-marketing is a hugely powerful marketing tool, so much so that a study conducted by Econsultancy found that 74% of businesses regard e-marketing as instrumental to their company’s ROI. As e-marketing can be so helpful, it’s crucial that you get it right. There are a couple…
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6 kinds of visual content that could help you boost your brand If there is one thing you should be incorporating into your digital marketing strategy, it should be digital content. Probably due to the world domination of social media, visual content is becoming more popular, and more effective, than ever before. Because of this, you…
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How New Baby Syndrome can impact your business When you have a baby, as doting parents, it is absolutely impossible to find fault with your new arrival. It is the proudest, most beautiful achievement and you will never EVER hear a bad word said about your little one. They may cry all the time, keep…
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Why DIY e-marketing can be a bad idea DIY is a great way of cutting costs, even when it comes to marketing, but only if you know what you’re doing. E-marketing is a great way of keeping in touch with customers, promoting your business and offers, generating new business and a whole host of other…
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Coke & Nutella show the power of personal engagement Personal engagement is fast becoming a great way to keep consumers interested in your brand. Perhaps most common online, digital giants like Amazon and Netflix have used personalisation to attract customers for a while. By recommending programmes and products for the customer, they instantly create a relationship between company…
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The importance of images in marketing They say a picture tells a thousand words, so is this the case in marketing as well?. There is no denying that images are a big deal in today’s world. The rise in social media, particularly sites like Instagram and Pinterest, has meant that our first thought when doing…
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How we helped make a small business dream a sweet reality From September 6th-8th the Speciality and Fine Foods Fair takes place in London. On stand 4868 you’ll find the team behind exciting new cake brand Bussle & Bliss. At the beginning of this year, Bussle & Bliss didn’t exist. They were experts in the…
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How changing a typeface can completely transform your brand This week, Google revealed a brand new logo, complete with a new typeface. The change in font for the Google logo has caused a lot of discussion with the marketing and advertising world. People are wondering what this subtle change may be trying to convey to…
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