Latest Marketing Books: Are they any good?
Great at work
By Morten T. Hansen
Why do some people perform better than others? It’s a question often asked, and after doing a five-year study of more than 5,000 managers, one Morten Hansen believes he can answer. Framed within seven ‘work smarter practices’, he highlights stories from some of the individuals he spoke to in the study, before outlining how people can maximise their time and performance. Each chapter also include questions and key insights.
Customers the day after tomorrow
By Steven van Belleghem
With voice and AI set to dominate many conversations in 2018, this book helps navigate readers through the third digital revolution with examples of how organisations are using AI to disrupt markets. Van Belleghem integrates
augmented reality into the experience, so people can see pages come to life on their smartphone. The book analyses the benefits of emerging technology,
with interview exclusives with some of the world’s leading experts in data.
The Choice Factory
By Richard Shotton
Marketing Week columnist and deputy head of evidence at Manning Gottlieb OMD Richard Shotton says there are 25 biases that influence the choices consumers make about the products they buy. In his book, which is an overview of how behavioural science experiments can be applied to marketing and advertising, he runs through the full list. If advertisers are aware of the biases, and adapt their products and communications, they can use them to their advantage, he contends.