We develop long-term partnerships with brands and influential digital content creators to deliver targeted campaigns, reaching new audiences and amplifying brand engagement.
Authenticity is key
Influencer marketing is a powerful tactic for brands to interact directly with consumers via social media. Through our experience, we deliver creative, genuine and authentic influencer-led marketing campaigns to maximise your brand’s potential.
Our influencers are either hand-picked or have applied via our assessment process. We work with expertise in a wide range of fields including: fashion & lifestyle, sport & fitness, family & parenting, beauty & cosmetics, food & drink, technology, travel, automotive, home & interiors and more.
As should always be the case, we only pair your brand with influencers with a genuine interest in your product or service. A successful influencer campaign is driven by a genuine desire to share a brand with a wider audience.
To add value and expand the Sky TV campaign’s audience reach even further, we chose to work with one of the UK’s most popular Instagram influencers. Not only was she the perfect fit for our client, but she also had a loyal and dedicated following of 52.4K. We filmed the 30-second advert in her home where she presented and demonstrated the product and subsequently promoted this through her social media channels.
The combination of TV and social media exposure put the clients’ product in front of an existing and new audience, creating a huge spike in interest in the brand and Silhouette product range and a huge increase in social media following.