Since its launch, social media has radically changed the way brands communicate and market to their consumers and audiences. Social media advertising has become an integral part of business strategy across all industries.
How we work with our clients
As with all projects we undertake, we always start with research. We look at your competitors, determine where you are positioned in your market, and who your audience is. We then strategise, plan and schedule relevant, engaging and interactive content.
Our in-house creative and production team create all your branded online content including copywriting, photography, image sourcing, video and animation. We also build campaign landing pages to direct your audience to that captures crucial data to leverage into conversions.
We also send regular campaign reports for total transparency and to recommend any improvements for moving forward with continual improvement.
It’s the social media platform with the highest audience engagement.
This was potentially inevitable, with the platform revolving around image and video. As such, sellers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram has also proven to be one of the most effective ways of advertising to the younger generations, as it is the place they most frequently engage with brands via their friends, as well as influencers.
With over 1.5 billion users per month, Facebook is the biggest social platform in the world.
The platform’s algorithm update, which resulted in friends and family’s posts taking priority over content from businesses, means it has become crucial that paid strategy is included in your social media plan. It is our job to stay up to date with things like this so you don’t have to.
When it comes to social media advertising, Twitter may not be as obvious an option as Facebook, but with 335 billion monthly users per month, it’s certainly a platform to consider adding to your social media advertising strategy.
Video content has proven to be the most effective form of advertising on Twitter, due to its constantly updated and crowded feed. Video content stands out from all the ‘noise’, holds attention for longer and results in more retweets and interactions than text or still, image-based tweets.
Twitter video advertising has become so effective that the platform continuously works to improve functionality and opportunities.
Twitter video advertising can be produced in a variety of formats:
Depending on your advert’s objective, Twitter gives the option of either Promoted Video Views or In-Stream Video Views.