Weekly Stats

The marketing stats from this week

The marketing stats from this week One third of UK consumers believe AR would help them to narrow down choices when shopping Mindshare’s ‘Layered’ report has uncovered some interesting opinion about augmented reality. In a survey of over 1,000 UK smartphone owners, one third (or 33%) of respondents said they believe AR would help them…

VW advertising

Flaunt Your Flaws

Flaunt Your Flaws So, what does this have to do with advertising? Well, many brands have detractors who are all too willing to point out a brand’s flaws. For example, some people think Listerine tastes awful, others that the Volkswagen Beetle looks bizarre. The input model would suggest countering those criticisms with claims to the…

Marketing Plans fail

The reason why marketing plans fail

The reason why marketing plans fail It’s easy to get the impression that creating a marketing plan is as easy as pouring a cup of coffee. Templates, blueprints, and other tools promise clarity and simplicity. But plans can sail off the rails in a hurry when the process doesn’t begin with the right task. Of…