Your website is built, but how are people going to find it? When a consumer searches for something related to your business, our SEO strategies push your website as high up the search results as possible.
When it comes to SEO, there really are no quick hacks, just consistent execution of a well-constructed SEO plan.
An effective SEO strategy is one which works with Google, not against it. There’s no “tricking” the search engine to get top results; after all, Google is a service, so wants to provide the best, most relevant search results for its users.
Our SEO experts and experienced digital team are dedicated to staying one step ahead and work continuously to ensure our clients’ websites are optimised for, and adhering to, Google’s ever-changing SEO requirements. The typical type of activities and updates we continuously work on to ensure websites are ranking highly and performing to their full potential include: keyword and search term research, maintenance and diagnostics management, mobile first indexing, Google Analytics metrics and measurements, improving dwell time and on page SEO, external and internal link building and content creation.
Optimised from the outset
When we build your website we will always ensure that it is fully optimised for Google and generating more impressions to increase brand awareness and more importantly, increase traffic to your website.
This also includes giving each page it’s own unique title, URL and meta-description, sizing and naming images with alt tags and ensuring every page on the website is optimised with its own relevant keyword.
All of these actions combined will add to a good SEO score for your pages, increasing their visibility on search engines.
A holistic approach to search
To further bolster your website’s online presence, we suggest utilising SEO alongside our PPC services. Whilst the two function in different ways, strategies for Paid search and Organic search can actually combine to result in better performance for both.
For example, whilst the execution of PPC and SEO are different, there can be significant crossover in the customer insights that drive them; in both cases, it is important to understand your customers’ pain points and how these could translate into search terms.