Marketing strategy

The ultimate goal of any marketing strategy is to help to grow your business and increase your brand awareness whilst cementing trust with your current customers and audience.

In order for a marketing strategy to be successful, it must be multi-faceted, realistic and implemented consistently over time. There aren’t any short cuts and more importantly, it takes time and patience to realise the benefits of a strategy.

We have helped businesses large and small realise their potential by working with them to define what they want to achieve and how marketing can make a real and noticeable difference.

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Marketing strategy near me
Startup marketing

Startups

Lots of agencies avoid startup businesses and this can be down to a number of factors, but is usually related to budget, or lack of it.

We don’t shy away from the challenge of launching a new brand on an unsuspecting public. In fact, we relish the opportunity to work with a new and exciting business as they are always run by people who have energy and determination. Our job is to match that energy and be a crucial part of the journey.

We love startups. After all, every business was new at some point, so let us use our experience to make the road as smooth as possible. Budget preferred, but let’s talk.

Startup do’s and don’ts

Startups

Lots of agencies avoid startup businesses and this can be down to a number of factors, but is usually related to budget, or lack of it.

We don’t shy away from the challenge of launching a new brand on an unsuspecting public. In fact, we relish the opportunity to work with a new and exciting business as they are always run by people who have energy and determination. Our job is to match that energy and be a crucial part of the journey.

We love startups. After all, every business was new at some point, so let us use our experience to make the road as smooth as possible. Budget preferred, but let’s talk.

Get in touch
Startup marketing

Growth stage

Many brands get themselves established and get customers organically or by doing much of the ground work themselves. But there comes a time when they want to take the next step in their evolution, reach a wider audience and ultimately get more customers.

Growth stage businesses, typically, are at a point where they need outside help to achieve their goals. Part of that push will be to look at marketing to improve brand awareness, perhaps for the first time in any serious form.

We love working with this type of brand; helping them develop cost effective strategies and to enable them to dip their toe in the world of marketing and advertising.

Let us help you grow
Let us help you grow
Growth stage marketing
Marketing for SMEs

SMEs

Many established businesses will have already used marketing in some form with varying degrees of success. They are likely to have bought into the concept and possibilities that marketing can bring to their brand, but may have not yet found the right agency partner.

They may also be thinking of, or already have employed a dedicated marketing staff member, with a view to creating more structure and accountability to their marketing effort.

If you’re new to an SME marketing role and are looking for an agency that can take many of the challenges you have and turn them into effective campaigns, then get in touch.

Or if you’re the boss of an SME, that is about to make a hire, give us a call, we can help you make the right choice.

Get in touch

SMEs

Many established businesses will have already used marketing in some form with varying degrees of success. They are likely to have bought into the concept and possibilities that marketing can bring to their brand, but may have not yet found the right agency partner.

They may also be thinking of, or already have employed a dedicated marketing staff member, with a view to creating more structure and accountability to their marketing effort.

If you’re new to an SME marketing role and are looking for an agency that can take many of the challenges you have and turn them into effective campaigns, then get in touch.

Or if you’re the boss of an SME, that is about to make a hire, give us a call, we can help you make the right choice.

Marketing for SMEs
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Big brands

You need and want measurability and accountability when it comes to marketing, factors which are as important to us are they are to you. Evidence of this is the many national and international clients we have worked with, creating campaigns that have achieved fantastic results. We have also given those clients the kind of service that only an agile agency can, with access to the senior agency management at all times.

The benchmark by which we judge any marketing campaign is: did it make a genuine difference to that company’s business? Did it drive sales? Did it increase awareness? Did it achieve its goal? Ask yourself this about the last thing your agency did for you and then ask yourself if it’s time to change agencies.

Big brand? Small agency.
Big brand? Small agency.
Big brand marketing
Charity marketing

Charities

You’ve got a tough job. It’s always been tough, but now it must feel like it’s almost impossible to achieve your goals. With the world getting a tighter grip on its purse strings like never before, good causes like yours are in danger of being at the bottom of most people’s list when it comes to their budget.

It may be the case that your old strategies and processes for gaining valuable donations are not working anymore. There is probably nothing wrong with them, but in the current climate and with current social trends, perhaps a new approach is required.

Maybe the first thing is to approach a new marketing agency. If that’s the case, talk to us, because we want to help you help them.

Charity starts at…

Charities

You’ve got a tough job. It’s always been tough, but now it must feel like it’s almost impossible to achieve your goals. With the world getting a tighter grip on its purse strings like never before, good causes like yours are in danger of being at the bottom of most people’s list when it comes to their budget.

It may be the case that your old strategies and processes for gaining valuable donations are not working anymore. There is probably nothing wrong with them, but in the current climate and with current social trends, perhaps a new approach is needed.

Maybe the first thing is to approach a new marketing agency. If that’s the case, talk to us, because we want to help you help them.

Charity marketing
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Media planning

The media landscape has changed so much in the last 20 years. The rise and reach of social media, the myriad of media streaming options, the demise (supposedly) of print, media outlets with no ads, media outlets with ads you can skip, digital everything, product placement, sponsorship, influencers, the list seems endless.

That’s why we look to create and implement a media strategy that works for your brand and means your audience sees it and reacts to it. We work closely with our media buying partners to build a media plan that makes the most of your valuable budget.

Thinking of setting your media budget for the year or for an individual campaign? Get in touch and see if we can help make sense of the media world for you.

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Media planning

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