Sky AdSmart TV advertising

No matter the size business, you can now advertise on TV for a lot less than you think.

Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means businesses can now advertise on national channels, but to relevant audiences.

Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style.  All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.

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No matter the size business, you can now advertise on TV for a lot less than you think.

Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means businesses can now advertise on national channels, but to relevant audiences.

Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style.  All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.

Sky AdSmart Partner Agency

Get your business on TV with our help

Producing a TV advert may sound expensive and daunting but with the innovative technology of Sky AdSmart, it’s more affordable than ever to get your brand in front of millions of viewers through the power of TV, and we’re here to help you every step along the way. From understanding your audience through to writing the script, creating a storyboard, filming and editing the ad and getting it cleared for transmission.

We are an official Sky AdSmart Agency Partner.

Get your business on TV with our help

Producing a TV advert may sound expensive and daunting but with the innovative technology of Sky AdSmart, it’s more affordable than ever to get your brand in front of millions of viewers through the power of TV, and we’re here to help you every step along the way. From understanding your audience through to writing the script, creating a storyboard, filming and editing the ad and getting it cleared for transmission.

We are an official Sky AdSmart Agency Partner.

Speak to your customers

Audience Selection

Sky AdSmart allows you to pick and choose from a range of households attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.

In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data.

With Sky AdSmart, different ads are shown to different households watching the same programme, depending on their criteria. This is great for raising the profile of your brand and increasing sales via some of the nation’s favourite TV channels.

Case Study

Homeasy Estate Agents

Homeasy’s Sky AdSmart commercial was produced as part of a wider campaign to launch them into an already highly competitive and saturated market.  The commercial needed to resonate and appeal to their target market and to make them stand out above their competitors.

We chose to shoot the Sky AdSmart commercial by casting and featuring ‘real’ people. This included families, couples, individuals and a kid’s football team from the local area, instead of actors, which created a sense of community that felt trusting, familiar and authentic.

The Sky AdSmart commercial we produced for their launch campaign resulted in them selling over £9,000,000 worth of houses.

Case Study

Silhouette

To add value and expand the Sky TV campaign’s audience reach even further, we chose to work with one of the UK’s most popular Instagram influencers. Not only was she the perfect fit for our client, but she also had a loyal and dedicated following of 52.4K. We filmed the 30-second advert in her home where she presented and demonstrated the product and subsequently promoted this through her social media channels.

The combination of TV and social media exposure put the clients’ product in front of an existing and new audience, creating a huge spike in interest in the brand and Silhouette product range and a huge increase in social media following.

Sky AdSmart TV advertising

Fantastic channels, great ROI

There are many advantages to advertising through Sky AdSmart, however, one of the key benefits is the Return on Investment (ROI) the platform sees. Whilst adverts are played to smaller audiences, those audiences are far more engaged, and are much more likely to engage with the brand.

As an example of Return on Investment using Sky AdSmart, Sky worked closely with one of their clients targeting just 2 postcode areas; this resulted in over £200,000 impressions of their TV advert and 270 qualified leads, working out at a cost per view of just 5p, which is even cheaper than running a paid Facebook campaign.