We produce relevant, appealing and aspirational branding and have a track record for delivering work that makes a real difference to our clients’ bottom line. We create memorable brand identities with depth and a broad range of consistent assets in order to increase customer awareness and recognition.
Brand identity might be your most critical corporate asset
Brand Workshop & Research
No one knows your brand better than you do, which is why our branding process is built on collaboration with our clients. We start with a workshop, learning more about what you do, why you do it and who you want to reach. From there, we carry out research to gain an even deeper understanding of your brand, before we start bringing it to life.
Brand Foundations
Our brand foundations process is what we use to build your brand from the bottom up—we help you create your brand ‘why’, your vision, your mission, your values and your brand architecture. This informs the behaviour, the creative and the promotion of your brand both internally and externally.
Your brand name and brand personality
Just as people are identified by their names, so are brands. A brand name should be effective, memorable and unique, and that takes time and consideration to perfect. We work closely with you, looking at your business, your market and your customers to craft a name that truly represents your brand and more importantly gives you a point of difference.
A brand is what humanises your business so that people can connect with it the way they would a friend. Your brand personality is what brings your brand to life—it influences all the other elements of your brand and communicates them in a way that’s true to your brand values.
Case study
Progeny PR
Julie Whyman, the founder of the agency, approached us with a brand conundrum – the agency’s brand no longer reflected the way PR has changed over the last couple of years and the type of work they produce. Julie also wanted to reflect that they are a family business which is rare in the modern digital world, and this is something they are proud of.
We started developing a purpose for the brand which was to be ahead of the trend, this would set the agenda. We also needed to ensure the family (mother to daughter heritage) was at the forefront. This was developed into the brand name Progeny.
Our brand positioning line captures modernity and family values of Progeny; Next Generation PR.