Navigating a Recession: Optimising Your Marketing Budget for Long-Term Growth In times of economic uncertainty, businesses often face the challenge of making strategic decisions regarding their marketing budgets. The prevailing belief is that reducing marketing expenditures during a recession is a prudent move to cut costs. However, history and data have shown that businesses can…
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Kickstart your 2023 SEO strategy Did you know 53% of all web traffic comes from organic search accounts? This makes building and optimising the perfect search engine optimisation (SEO) strategy an essential task. But how do you manage to get ahead and beat the competition? What is your 2023 SEO strategy? 2023 will see some…
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5 Key Takeaways from Ad World 2023 You Can’t Afford to Ignore Ad World 2023 was a treasure trove of ground-breaking marketing insights, tactics, and glimpses into the future of advertising. As marketers, we must always stay ahead of the curve and continuously adapt to thrive in this fast-paced industry. Omnichannel marketing, Web 3.0, ChatGPT,…
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When a uniquely British fashion brand approached Level requiring website development, we couldn’t wait to get brainstorming! TDS (The Design Studio) are a daughter-mother fashion design duo based in Hawarden, near Chester. They established their independent fashion brand four years ago. The likes of Vogue, Elle and the Financial Times have since featured them, thanks…
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Blue Monday – The Best 2019 Campaigns Monday 21st January was declared the most depressing day of the year back in 2005 ‘by a university professor who created a clever calculation with a complex formula’, which actually turned out to be a sneaky PR stunt by Sky Travel. But, the date has stayed firmly in the…
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Re-branding. Why, when and how? We’ve said it before and we’re saying it again, “your brand is not just your logo!” Your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market,…
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How educational institutions can use a marketing funnel Universities are under more pressure than ever to attract prospective students, with many considering other options; for example, government-backed apprenticeship schemes are often seen as a cheaper, quicker route into the job market. Whereas once the challenge was just to justify why students should come to your…
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Digital Strategy: Earned, Owned & Paid Media When developing a digital marketing strategy, you may have come across the buzzwords ‘earned media’, ‘owned media’ and ‘paid media’. Whilst the three have their own distinct definitions, it is important for a digital strategy to incorporate each to form a singular, cohesive marketing mix. Owned Media…
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10 eCommerce Trends Brands Should Know Alongside new technologies come new eCommerce trends. These trends cover the way in which the eCommerce ecosystem is evolving, as well as the way in which it is impacting the real world experience consumers have when they visit a retailer in-store. Before going into detail on each, here are…
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TV Advertising for SME’s with Sky AdSmart Gone are the days where SMEs are excluded from the benefits of TV advertising. With the emerging popularity of ‘addressable TV’, which shows different ads to different households while they are watching the same program, enterprises of all sizes now have access to the medium. The playing field…
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