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Kickstart your 2023 SEO strategy

Kickstart your 2023 SEO strategy Did you know 53% of all web traffic comes from organic search accounts? This makes building and optimising the perfect search engine optimisation (SEO) strategy an essential task. But how do you manage to get ahead and beat the competition? What is your 2023 SEO strategy? 2023 will see some…

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Website Development for Unique Fashion Brand

When a uniquely British fashion brand approached Level requiring website development, we couldn’t wait to get brainstorming! TDS (The Design Studio) are a daughter-mother fashion design duo based in Hawarden, near Chester. They established their independent fashion brand four years ago. The likes of Vogue, Elle and the Financial Times have since featured them, thanks…

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Blue Monday Campaigns

Blue Monday – The Best 2019 Campaigns

Blue Monday – The Best 2019 Campaigns Monday 21st January was declared the most depressing day of the year back in 2005 ‘by a university professor who created a clever calculation with a complex formula’, which actually turned out to be a sneaky PR stunt by Sky Travel. But, the date has stayed firmly in the…

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Branding

Re-branding. Why, when and how?

Re-branding. Why, when and how? We’ve said it before and we’re saying it again, “your brand is not just your logo!” Your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market,…

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Digital Strategy - Earned, Owned & Paid Media

Digital Strategy: Earned, Owned & Paid Media

Digital Strategy: Earned, Owned & Paid Media When developing a digital marketing strategy, you may have come across the buzzwords ‘earned media’, ‘owned media’ and ‘paid media’. Whilst the three have their own distinct definitions, it is important for a digital strategy to incorporate each to form a singular, cohesive marketing mix.   Owned Media…

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Ecommerce trends

10 eCommerce Trends Brands Should Know

10 eCommerce Trends Brands Should Know Alongside new technologies come new eCommerce trends. These trends cover the way in which the eCommerce ecosystem is evolving, as well as the way in which it is impacting the real world experience consumers have when they visit a retailer in-store. Before going into detail on each, here are…

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