National careers week 2019

National Careers Week

This week marks National Careers Week and we’re celebrating by sharing our passion for helping young people and new graduates to gain valuable experience at Level that helps them to go on to achieve a great career. When starting out, it can be tough to get a foot in the door of any given industry,…

Rebrand

Our favourite rebrands of the past year

Our favourite rebrands of the past year As we’ve discussed in a previous post, “your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market, build trust and loyalty.” Sooner or later,…

Digital Strategy - Earned, Owned & Paid Media

Digital Strategy: Earned, Owned & Paid Media

Digital Strategy: Earned, Owned & Paid Media When developing a digital marketing strategy, you may have come across the buzzwords ‘earned media’, ‘owned media’ and ‘paid media’. Whilst the three have their own distinct definitions, it is important for a digital strategy to incorporate each to form a singular, cohesive marketing mix.   Owned Media…

TV Advertising for SME's with Sky AdSmart

TV Advertising for SME’s with Sky AdSmart

TV Advertising for SME’s with Sky AdSmart Gone are the days where SMEs are excluded from the benefits of TV advertising. With the emerging popularity of ‘addressable TV’, which shows different ads to different households while they are watching the same program, enterprises of all sizes now have access to the medium. The playing field…

Educational Marketing for Gen Z

Educational Marketing for Gen Z

Educational Marketing for Gen Z University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to…

How property marketing is evolving

How property marketing is evolving

How property marketing is evolving Traditionally, marketing for new property builds entails producing some shiny brochures and a logo, however as the market becomes more competitive, developers are starting to understand the need for a deeper strategy. Rachael Steven, writing for Creative Review, states: “Property hasn’t traditionally been a sector known for its creative approach…

Supporting Pride Month - Our favourite ad campaigns

Supporting Pride Month: Our favourite ad campaigns

Supporting Pride Month: Our favourite ad campaigns As June is officially Pride month our Content Creator, Anna, is celebrating by sharing 5 of her favourite moments in the ad industry that support our wonderful and inspiring LGBT Community… Ray-Ban, Never Hide The below campaign is one of my all-time favourites. ‘Never Hide’ was genius, it urged people…

How Will Facebook Algorithm Changes Affect You?

How will Facebook algorithm changes affect you?

How will Facebook algorithm changes affect you? Start Using Your Business for Good Back in January, Mark Zuckerberg announced that there would once again be changes made to the Facebook algorithm determining what users see on their news feed. In order to promote user wellbeing, the algorithm will prioritise posts from friends and family, and…