5 Key Takeaways from Ad World 2023 You Can’t Afford to Ignore Ad World 2023 was a treasure trove of ground-breaking marketing insights, tactics, and glimpses into the future of advertising. As marketers, we must always stay ahead of the curve and continuously adapt to thrive in this fast-paced industry. Omnichannel marketing, Web 3.0, ChatGPT,…
TV Advertising for SME’s with Sky AdSmart Gone are the days where SMEs are excluded from the benefits of TV advertising. With the emerging popularity of ‘addressable TV’, which shows different ads to different households while they are watching the same program, enterprises of all sizes now have access to the medium. The playing field…
How one great ad campaign can inspire another A big company comes up with a great marketing plan, use it to your advantage. This week, Age UK launched an ad campaign called ‘no friends’ to highlight loneliness among older people. The ads by J Walter Thompson London display the words “no friends” over images of…