TV Advertising for SME's with Sky AdSmart

TV Advertising for SME’s with Sky AdSmart

TV Advertising for SME’s with Sky AdSmart Gone are the days where SMEs are excluded from the benefits of TV advertising. With the emerging popularity of ‘addressable TV’, which shows different ads to different households while they are watching the same program, enterprises of all sizes now have access to the medium. The playing field…

Supporting Pride Month - Our favourite ad campaigns

Supporting Pride Month: Our favourite ad campaigns

Supporting Pride Month: Our favourite ad campaigns As June is officially Pride month our Content Creator, Anna, is celebrating by sharing 5 of her favourite moments in the ad industry that support our wonderful and inspiring LGBT Community… Ray-Ban, Never Hide The below campaign is one of my all-time favourites. ‘Never Hide’ was genius, it urged people…

VW advertising

Flaunt Your Flaws

Flaunt Your Flaws So, what does this have to do with advertising? Well, many brands have detractors who are all too willing to point out a brand’s flaws. For example, some people think Listerine tastes awful, others that the Volkswagen Beetle looks bizarre. The input model would suggest countering those criticisms with claims to the…

Six Nations Ads

6 Nation Mobile Advertising

6 Nations mobile advertising Half of rugby fans share content through their mobile and we’ve seen a big increase in interest and brand bookings for this year’s tournament via mobile. Eighty-three per cent of fans in the stadium use their smartphone prior to kick-off while nearly half of 18- to 34-year-olds do so during the…

Advertising Agency North Wales

John Lewis Advert: Christmas 2017

John Lewis Advert: Christmas 2017 As in previous years, John Lewis is hoping to tap into interest in its Christmas campaign with an array of merchandise. There is an accompanying children’s picture book, while the retailer will make a donation from the sale of Moz cuddly toys and mugs to charity partner Barnardo’s. In addition…

Advertising Agency Chester

Easter 2017: The best marketing campaigns

Easter 2017: The best marketing campaigns With consumers set to spend £4bn on Easter this year, The Marketing Week rounded up five ads to bring in your extra long weekend. The ‘So White Project’ takes on Easter In December last year, a campaign was started to encourage more diversity when it comes to Christmas stock…

Advertising agency North Wales

How one great ad campaign can inspire another

How one great ad campaign can inspire another A big company comes up with a great marketing plan, use it to your advantage. This week, Age UK launched an ad campaign called ‘no friends’ to highlight loneliness among older people. The ads by J Walter Thompson London display the words “no friends” over images of…