Executive looking at his marketing budget

Optimising Your Marketing Budget for Long-Term Growth

Navigating a Recession: Optimising Your Marketing Budget for Long-Term Growth In times of economic uncertainty, businesses often face the challenge of making strategic decisions regarding their marketing budgets. The prevailing belief is that reducing marketing expenditures during a recession is a prudent move to cut costs. However, history and data have shown that businesses can…

Branding

Re-branding. Why, when and how?

Re-branding. Why, when and how? We’ve said it before and we’re saying it again, “your brand is not just your logo!” Your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market,…

Brand Identity

Brand Identity: Not Just a Logo

Brand Identity: Not Just a Logo Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help…

Branding Agency Liverpool

Level’s 7 top tips for branding

Level’s 7 top tips for branding When starting a company, the right branding can make or break your business. Here are our top tips to ensure your brand is successful. 1. Research Without market research, building your brand is pointless. Do your research and learn about customer behaviour in your sector.   2. Make it…

Small business marketing

Small business, big brand

Small business, big brand Just because you run a small business, it doesn’t mean that you don’t need, or can’t have a great brand. Okay, you have a much smaller budget than the likes of Coca Cola and Amazon but it’s still important to invest something in making sure you create a memorable brand for…