Navigating a Recession: Optimising Your Marketing Budget for Long-Term Growth In times of economic uncertainty, businesses often face the challenge of making strategic decisions regarding their marketing budgets. The prevailing belief is that reducing marketing expenditures during a recession is a prudent move to cut costs. However, history and data have shown that businesses can…
Re-branding. Why, when and how? We’ve said it before and we’re saying it again, “your brand is not just your logo!” Your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market,…
Brand Identity: Not Just a Logo Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help…
Level’s 7 top tips for branding When starting a company, the right branding can make or break your business. Here are our top tips to ensure your brand is successful. 1. Research Without market research, building your brand is pointless. Do your research and learn about customer behaviour in your sector. 2. Make it…
6 kinds of visual content that could help you boost your brand If there is one thing you should be incorporating into your digital marketing strategy, it should be digital content. Probably due to the world domination of social media, visual content is becoming more popular, and more effective, than ever before. Because of this, you…
How we helped make a small business dream a sweet reality From September 6th-8th the Speciality and Fine Foods Fair takes place in London. On stand 4868 you’ll find the team behind exciting new cake brand Bussle & Bliss. At the beginning of this year, Bussle & Bliss didn’t exist. They were experts in the…
How changing a typeface can completely transform your brand This week, Google revealed a brand new logo, complete with a new typeface. The change in font for the Google logo has caused a lot of discussion with the marketing and advertising world. People are wondering what this subtle change may be trying to convey to…
Things to consider when choosing a brand name We’ve put together a few things that we think you should keep in mind when choosing a name for your brand or business. You’ve had the great idea, you know what your business will be or do so you need a name for it that tells the…
Small business, big brand Just because you run a small business, it doesn’t mean that you don’t need, or can’t have a great brand. Okay, you have a much smaller budget than the likes of Coca Cola and Amazon but it’s still important to invest something in making sure you create a memorable brand for…
The pros and cons of rebranding your business Time for a change? We look at why companies, big and small, choose to rebrand and help you decide if you should do it too. One of the UK’s biggest channels, Channel 4, announced that their 4od service is to be rebranded as All 4 at some…