Brand Identity

Brand Identity: Not Just a Logo

Brand Identity: Not Just a Logo Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help…

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Educational Marketing for Gen Z

Educational Marketing for Gen Z

Educational Marketing for Gen Z University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to…

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Voice Search

SEO Strategy: Voice Search vs. Text Search

SEO Strategy: Voice Search vs. Text Search Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice…

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How property marketing is evolving

How property marketing is evolving

How property marketing is evolving Traditionally, marketing for new property builds entails producing some shiny brochures and a logo, however as the market becomes more competitive, developers are starting to understand the need for a deeper strategy. Rachael Steven, writing for Creative Review, states: “Property hasn’t traditionally been a sector known for its creative approach…

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Marketing

Latest Marketing Books: Are they any good?

Latest Marketing Books: Are they any good? Great at work By Morten T. Hansen Why do some people perform better than others? It’s a question often asked, and after doing a five-year study of more than 5,000 managers, one Morten Hansen believes he can answer. Framed within seven ‘work smarter practices’, he highlights stories from some of the individuals he spoke to in…

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