Brand Identity

Brand Identity: Not Just a Logo

Brand Identity: Not Just a Logo Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help…

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Educational Marketing for Gen Z

Educational Marketing for Gen Z

Educational Marketing for Gen Z University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to…

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Voice Search

SEO Strategy: Voice Search vs. Text Search

SEO Strategy: Voice Search vs. Text Search Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice…

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Marketing Agency North Wales

5 marketing stats investigated

5 marketing stats investigated 75% of UK consumers have never spoken to a chatbox Unreliable? Slow? Whatever it is, the general public does not seem partial to a chatbox especially not to seek information. The problem with this stat, in my opinion, is the common complaint about an automated phone call, surely these chatboxes are…

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Email Marketing Chester

Benefits of using CRM software

Benefits of using CRM software There are many benefits of using CRM software that extend beyond day-to-day operations. CRM software doesn’t just help businesses keep track of information and boost sales — looking at the big picture, it can help you save time and money while allowing your sales team to be more efficient at…

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Marketing North West

Seven Important Features To Look For In Marketing Software

Seven Important Features To Look For In Marketing Software To effectively and efficiently manage your business’s growth, it is imperative to have a marketing software platform that has at least these seven marketing software features. When selecting marketing software for your business, consider these seven features for maximum optimisation and scalability:   1. Marketing Analytics: This is…

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