Why Big Clients Are Turning To Small Agencies In recent years, there has been a global change in the way clients interact with advertising agencies. Rather than focusing solely on huge agencies, large enterprises are starting to see the value in small agencies. Clients want to know who they’re working with personally, and build…
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Brand Identity: Not Just a Logo Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help…
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Educational Marketing for Gen Z University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to…
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SEO Strategy: Voice Search vs. Text Search Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice…
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Quality vs. Quantity: How often should you be posting on Instagram? As online platforms continue to grow, more and more businesses are utilising the power of Instagram marketing. However, with the goal of engaging and expanding your audience, how often should you be posting? This is a subject in which there is no clear answer,…
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5 Marketing mistakes that companies make Neglecting to have a website If you don’t have a website, you may lose a potential client to a competitor who does. On top of that, a website can be a direct line of communication between you and a potential customer. And websites are no longer complicated or expensive…
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Digital Marketing: 4 Ways You Can Stay Relevant Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless mobiles to the ‘huge TV’ trend, radio and billboard commercials and the internet, to social media platforms. Businesses and brands have always…
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5 marketing stats investigated 75% of UK consumers have never spoken to a chatbox Unreliable? Slow? Whatever it is, the general public does not seem partial to a chatbox especially not to seek information. The problem with this stat, in my opinion, is the common complaint about an automated phone call, surely these chatboxes are…
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Benefits of using CRM software There are many benefits of using CRM software that extend beyond day-to-day operations. CRM software doesn’t just help businesses keep track of information and boost sales — looking at the big picture, it can help you save time and money while allowing your sales team to be more efficient at…
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Seven Important Features To Look For In Marketing Software To effectively and efficiently manage your business’s growth, it is imperative to have a marketing software platform that has at least these seven marketing software features. When selecting marketing software for your business, consider these seven features for maximum optimisation and scalability: 1. Marketing Analytics: This is…
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