Marketing Mistakes

5 Marketing mistakes that companies make

5 Marketing mistakes that companies make Neglecting to have a website If you don’t have a website, you may lose a potential client to a competitor who does. On top of that, a website can be a direct line of communication between you and a potential customer. And websites are no longer complicated or expensive…

Morning News

Amazon, YouTube: Everything that matters this morning

Amazon, YouTube: Everything that matters this morning Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Amazon opens first checkout-free food shop Amazon is opening it’s checkout-free grocery store, Amazon Go, to the public for the first time on the 22nd of January). The store, which…

Influencer Marketing

Influencer marketing

Influencer marketing With the rise of ad blockers and a decline in traditional media consumption, influencer marketing isn’t going anywhere anytime soon. Influencer marketing was the “buzz” word of 2017 as marketers took note of the power yielded by influencers to advocate on their behalf. Influencer marketing is a form of marketing in which focus…