Benefits and importance of digital marketing: Beyond SEO and AdWords Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles. What business owners should remember is that…
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Benefits of using CRM software There are many benefits of using CRM software that extend beyond day-to-day operations. CRM software doesn’t just help businesses keep track of information and boost sales — looking at the big picture, it can help you save time and money while allowing your sales team to be more efficient at…
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Seven Important Features To Look For In Marketing Software To effectively and efficiently manage your business’s growth, it is imperative to have a marketing software platform that has at least these seven marketing software features. When selecting marketing software for your business, consider these seven features for maximum optimisation and scalability: 1. Marketing Analytics: This is…
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6 Ways to Think Outside the Box When Marketing Your Small Business Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective. 1. Get personal. Customers…
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Marketing is in everything we do A business or organization can make an investment in their marketing and advertising, but it is ultimately a waste of time and money if your employees don’t buy into your brand, if your customer service is less than stellar, the product is bad or inconsistent, your storefront is tired,…
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Are you a small business? Here’s some brilliant low budget marketing ideas Whether you’re a small business or well established, there are some brilliant low budget marketing methods which give great results. Always carry your business cards. You never know when you will meet a prospective customer or client! Claim your online listings. This is…
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Easter 2017: The best marketing campaigns With consumers set to spend £4bn on Easter this year, The Marketing Week rounded up five ads to bring in your extra long weekend. The ‘So White Project’ takes on Easter In December last year, a campaign was started to encourage more diversity when it comes to Christmas stock…
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Website design briefs: Be very careful what you ask for Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or e-commerce store you need to be extremely careful. The consequences, good and bad, of that briefing, will stay with you for some time.…
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Research says logo, human presence and branding are key to top-performing mobile ads How can you create a top performing mobile ad? According to Celtra and On Device Research analysis of the top 20% of mobile ads (ad recall and purchase intent), top performing mobile ads (which were six times more effective than the remaining…
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Three tips to evolve your experiential strategy Experience-based marketing is no longer an under the radar tactic that cutting edge brands do. It is an essential part of a successful integrated marketing campaign that all brands must engage in if they want to create an emotional connection with their target consumer. Interactive event experiences –…
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