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Roast brand identity mockup showing cans, hoodie and t-shirt — tips for new graphic designers on building a full brand

A designer in a big scary world: stuff I wish someone had told me

Advertising, Blog, BrandingBy LizaJune 24, 2026

A designer in a big scary world: stuff I wish someone had told me   I’ve always wanted to be a designer. Kinda. And if you’re looking for tips for new graphic designers that aren’t completely obvious, you’re in the right place, because I’m five years in and still figuring it out too. Remember being…

Illustrated Brick Heck holding two font club recruitment posters in different fonts - why fonts matter

Brick Heck is the reason I have a font problem. And maybe you do too.

Blog, Branding, MarketingBy LizaJune 17, 2026

Brick Heck is the reason I have a font problem. And maybe you do too.   There are three TV shows I love with my whole heart. Modern Family. My Family. And The Middle. If you notice very carefully, and definitely not because it’s quite obvious, all three are family sitcoms. And yes, I know…

Close up of anime car wrap design at a car show

I don’t know anything about cars. Somehow that’s become my problem.

Advertising, Blog, Branding, Marketing, Social MediaBy LizaJune 10, 2026

I don’t know anything about cars. Somehow that’s become my problem.   In no way, shape, or form am I a car person. Ok ok, I still stand by what I said. I’m not a car person, I’m a fake. A fraud. Don’t look at me that way please. I’m not completely useless, I know…

AI tools including ChatGPT, Perplexity and Claude open on a designer's dual monitors

You’ve been using AI this whole time. Yes, you. 

BlogBy LizaJune 2, 2026

You’ve been using AI this whole time. Yes, you.    I know. It’s the dreaded AI article. Everyone and their dog is talking about AI and design right now and you are absolutely sick of it. Honestly? So am I. All I hear, every single day, is AI this, AI that. I’m starting to miss…

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