How blogging can improve your marketing
With the growth of the internet and social media, the world has also seen a vast increase in the number of people blogging. Whether this is about fashion, technology, politics or simply just an update of what is going on in your life, it doesn’t matter. Blogging is a popular and effective way of keeping people up to date with what you want to talk about.
There are currently over 150 million blogs all over the world and people such as Zoella and PointlessBlog are making a serious living, simply by blogging. This alone shows just how popular, and powerful, blogging has become.
So what has this got to do with marketing?
Well, a recent Hubspot Survey revealed that 60% of businesses with a blog got more people visiting their website. Just like social media, if something is hugely popular and influential, why not use it to help sell your brand?
If used right, blogging can become an incredibly useful marketing tool and one you should consider, whatever business you’re in.
We’ve put together some of the things we have found blogging helps with when trying to market a business.
Gives brand personality and voice
Blogging introduces a person behind the scenes. It shows that you are not just a faceless company with a nice logo and not much else but shows the customer that there is a team of people working hard to get you what you want. People are so much more likely to want to be involved if they know that your company has people and personality.
Boosts traffic to website
Keeping your website up-to-date can be a long and time-consuming task, yet it is definitely the best way to keep people coming back to your site. Blogging is a great way of constantly updating customers about you, your company or about relevant things without having to update pages on your site all the time. The new content will bring up new things on search engines and in turn, improve your SEO.
Let’s people know what you’re about
Blogging is a great way of communicating what you and your brand are about. Instead of boasting, or leaving people to read a boring ‘about’ page blogging allows you to subtly and slowly let people learn about you. They get to know you and this leaves the customer much more inclined to make a positive decision about your brand.
Not only that but you can track readers, get an insight into your audience, communicate with customers more extensively than with social media and it’s great market research as you can test the waters before changing your brand ideology.
So in conclusion, there seems to be a whole host of reasons why your business should have a blog to help with marketing. So if it doesn’t, get blogging!