Build brand awareness and engage with customers through the right platforms.
These days, a meaningful presence on social media is practically mandatory for businesses that want to stay relevant and connected to their customers. We believe that social media is not about markets, but building communities of enthusiasts around a brand, a concept or an experience. It’s one of the strongest ways your company can reach out to both current and prospective customers. Social media in all its forms drives traffic when used intelligently, and offers a unique opportunity to truly engage on a personal level with the people who care about your product or service.
Our Social Media Marketing Process
1: Understand your business
Initially, we will meet with you to get a solid understanding of your business, your goals, and your current use of social media. This is also a chance for you to meet us and understand how we work, and for us to set some goals and expectations moving forward.
2: Develop Your Social Media Strategy
With a solid understanding of your business, we will begin researching and developing your social media strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also consult with you about the possibility of utilising social media advertising.
3: Create Content Schedule
Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. We will establish a clear process for approval of any content we post, and once approved, content will be scheduled ahead of time.
4: Daily Maintenance & Growth Tactics
Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
5: Reporting and Communication
Reporting is an important aspect of our social media management service, and we will provide regular reports, detailing not only how well social media is performing but on the useful insights it can give to inform other areas of the business, such as audience demographics and behaviour.
Platforms
Facebook is the most populous social media platform and where many of your very own customers went for advice, images, and reviews before they found you. Updated Facebook pages are imperative when consumers are on the hunt for a new product or service to meet their needs. Managing your Facebook frequently is the key to success among the other 50 million business pages on Facebook. If your Facebook Page is flooded with inviting content, engagement with your customers, and positive reviews, then you can believe that your business will rank top in customers’ minds over your competitors when they are ready to make a purchase.
A picture says a thousand words. It’s an age-old saying that still stands true today. The images your business shares on Instagram will form the opinions most people have about your business. Your customers want to see daily updates from you and behind the scenes views. They want to see inside the personality behind your brand.
Instagram is a high-engagement social media platform that 59% of internet users view. Of these users, most are of the younger demographic who spend most their time connected on social media. Studies have shown that 60% of people who use Instagram say the platform is where they have discovered new products. Instagram Marketing can put your business above competitors in a way that can generate more brand awareness, followers, engagement, and customers.
Twitter is known for being a platform that is used by celebrities to update the public about their lives, but Twitter is also an amazing platform for businesses to connect with their current and potential clients. Twitter has over 330 million monthly users, providing a large pool of people for businesses to connect with.
Branding your business is one of the biggest benefits of using Twitter marketing for your business. Constantly putting out updates and content about your business helps define the type of voice your business has. If the content that you are publishing is useful to your targeted audience, it can help build trust within your business. A business that has a greater amount of trust from potential clients increases the likelihood of them to purchase from you.
Pinterest holds your future customers in its hands. You just have to be present on the platform with a strong social media campaign.
93% of Pinterest users scroll through Pinterest to make purchases or plan future purchases. You want to make sure they see your brand’s products or services in their feed.
Pinterest is especially important to eCommerce retailers. Pinterest drives virtually 25% of all retail website referral traffic. That’s 25% of your potential customers that you are missing out on if you aren’t implementing a Pinterest management strategy.
LinkedIn is one of the largest professional networks, with over 500 million users, most frequently used by B2B companies, seeking to reach business decision makers. Businesses on LinkedIn have the opportunity to build professional connections and drive traffic to your website by sharing engaging content. Sharing content, like blogs, gives your potential customers another way to interact with your brand in a non-promotional way. Posting often and adding value to your connections helps your brand stay on the top of their mind when they are ready to make a purchase.
Get in touch to learn more about our Social Media Management services.