Coke & Nutella show the power of personal engagement Personal engagement is fast becoming a great way to keep consumers interested in your brand. Perhaps most common online, digital giants like Amazon and Netflix have used personalisation to attract customers for a while. By recommending programmes and products for the customer, they instantly create a relationship between company…
The importance of images in marketing They say a picture tells a thousand words, so is this the case in marketing as well?. There is no denying that images are a big deal in today’s world. The rise in social media, particularly sites like Instagram and Pinterest, has meant that our first thought when doing…
How to make the most of Google Adwords on a small budget Promoting your business online can be an incredibly successful form of marketing. But if you’re a startup or a small business or are simply on a tight budget, how do you get the most from online advertising without spending a serious amount of…
How blogging can improve your marketing With the growth of the internet and social media, the world has also seen a vast increase in the number of people blogging. Whether this is about fashion, technology, politics or simply just an update of what is going on in your life, it doesn’t matter. Blogging is a…
6 tips to help you get the right domain name Registering the right domain name for your business is really important. Just like your brand name, you need your domain to be something people are going to remember. Not only that but amongst the billions of websites on the internet, you need people to be…