How blogging can improve your marketing With the growth of the internet and social media, the world has also seen a vast increase in the number of people blogging. Whether this is about fashion, technology, politics or simply just an update of what is going on in your life, it doesn’t matter. Blogging is a…
Small business, big brand Just because you run a small business, it doesn’t mean that you don’t need, or can’t have a great brand. Okay, you have a much smaller budget than the likes of Coca Cola and Amazon but it’s still important to invest something in making sure you create a memorable brand for…
6 tips to help you get the right domain name Registering the right domain name for your business is really important. Just like your brand name, you need your domain to be something people are going to remember. Not only that but amongst the billions of websites on the internet, you need people to be…
10 tips for making the most of your e-marketing Despite the emergence of social media and mobile devices, email still has a vital role to play in the marketing world. Statistics show that 77% of consumers prefer to receive e-marketing communications, rather than via mobile or by post, and 44% of email recipients made at…
How one great ad campaign can inspire another A big company comes up with a great marketing plan, use it to your advantage. This week, Age UK launched an ad campaign called ‘no friends’ to highlight loneliness among older people. The ads by J Walter Thompson London display the words “no friends” over images of…
Are today’s tweets tomorrow’s chip paper? There is no denying that Twitter is an incredibly powerful tool. Everybody has a twitter account, from the Queen to Barack Obama, the whole world is using Twitter to communicate. When there is big news, it breaks first on Twitter. If there is a celebrity announcement, it is announced…
5 marketing tips for small business start-ups Getting your business off the ground is often the hardest part of running a business. Convincing people that your idea is worth investing in is crucial. One of the most important tools for starting up your business is marketing, that is, promoting and selling your concept. Marketing can…
The pros and cons of rebranding your business Time for a change? We look at why companies, big and small, choose to rebrand and help you decide if you should do it too. One of the UK’s biggest channels, Channel 4, announced that their 4od service is to be rebranded as All 4 at some…